Build a Welcome Email Nurture

Purpose: Create a persuasive, engaging and high-converting email series to nurture prospects who opted into your email list and encourage them to purchase from your eCommerce store.

The goal is to deliver what they’re expecting, either a discount code or perhaps a free gift such as a downloadable resource, to help build a relationship with the prospect and encourage them to take action and make a purchase. This is achieved through a variety of different focuses and angles to allow prospects to get to know, like and trust your brand.

Outcome: A tested, professional, high-converting email marketing series to nurture new leads who have requested a discount code or a free resource to take the next step and make a purchase.

Click the image or here to copy the Doing Plan into your Google Drive