Design a Lead Magnet PDF
Purpose: Create a practical, helpful and easy-to-follow free guide or checklist that provides great value to the market.
This Lead Magnet attracts people to your funnel and helps build an email list by giving them the Lead Magnet in exchange for an email. The Lead Magnet is the first opportunity to build trust and encourages them to take the next step of action (a sales consult or product)
Outcome: A professional, brand aligned, easy-to-follow and valuable Lead Magnet that’s easy to follow. It should also leave room for the prospect to need your product.
Click the image or here to copy the Doing Plan into your Google Drive
